Engineer, Writer, Photographer, Digital Content Creator, Creative Director

Hi! My name is Safinaaz and welcome to The Grey Canvas, an east coast based lifestyle blog chronicling my love and passion for fashion, beauty, food and travel.  This platform is my home for sharing my life filled with style and creativity. In a short window, I have worked and partnered with numerous prestigious brands including  Aveda Canada, Coach, Google, Lacoste, Nordstrom, Fossil, YSL, and Estee Lauder.

Want to work together? Feel free to drop me an email at hello@greycanvas.ca and let’s connect!


Coffee Addict

Tech Junkie – I spend hours learning about the latest technology

I am an engineer and used to work for Microsoft – my last project was the Skype M&A deal

I’m a workaholic and restless by nature

Dogs > Cats, Always! I used to have five dogs when I was kid.

Cooking is my therapy

I travel frequently and do extensive research before I plan my trips.

I’m OCD. Even my bucket list is categorized and organized (restaurants, destinations, and activities).

My favorite vacation is a tie between Paris and Bora Bora

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