FIDELITY

I recently had the fortunate experience to visit the Fidelity factory and see how they design and customize their denim. It was a once in a lifetime experience where the President of Fidelity denim gave me a tour of all the steps involved in making that perfect pair and how each step is done by hand. Unlike most companies, Fidelity denim is made in house and in the USA, LA specifically. Everything from laying the pattern and cutting it, stitching, rubbing potassium permanganate on it to give it that vintage flair, distressing it with sandpaper and washing it in a…

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